As an interior design company it was important for them to find an identity that allowed them to engage with a wide selection of customers all with different styles in mind. A brand that evoked style but could also sit back and let the work do the talking. We felt that we could achieve this by creating a contrast, this took place in the form of a well designed delicate initial mark balanced with a san serif typeface functional in is nature.
It’s important to remember that a brand identity is so much more than just a single logo, variant version’s, colours, typefaces & imagery also play important roles in how to get across your brand message visually. When thinking of these things all as a whole you are then able to really create balance that allows you to be bold in you decision making.
The Interiors Project
“We create stunning interiors that will stand the test of time and that embrace, comfort, sophistication and practicality. THE INTERIORS PROJECT is an affordable, dynamic and sustainable interior design studio based in Hampshire that specialises in bespoke residential interiors for both private clients and developers in the UK.”