JAG Products



DEC 2022

We’ve been working with the great team at JAG Products for some time now and in December 2022 we designed and built them a brand new ecommerce website. JAG blends precision engineering with a love of carp angling so it was imperative their new website reflected their core values.

Initial onboarding delved into business history & objectives, product ranges and future growth strategies so we could understand company ethos and values now and over the next few years. A key consideration was the UX and site navigation; a lot of products and categories meant quite an intensive planning process to reach the right solution. A mega-menu allowed us to combine a simple top navigation with easily accessible links to new ranges and best sellers. This mega menu is designed to be editable to adapt to different areas of focus. A separate mobile menu was developed to provide a custom mobile experience.

Custom illustration work and graphics really help the website stand out and create a fully branded shopping experience. This work included animated logos, product drawings, custom badges to showcase what makes JAG different and an illustration for the About page. This work was also paired with loading animations and effects to bring the site to life.

Their existing site was split over two domains to cater for products available to buy directly online and those only available through stockists. We consolidated these two functionalities into one site; starting with the option to set products as ‘buy direct’ or ‘find locally’ – the latter switching the ‘add to basket’ button for a ‘find locally’ button. Their online presence has grown exponentially since launch; seeing an increase in monthly sales of 2000% and has meant we’ve switched all products to ‘buy direct’ on their website.


Several marketing and functional integrations have been added into the website to speed up their daily processes, these include MailChimp for newsletter sign ups, Instagram live feed, invoice printing and DPD Local to make shipping seamless. PayPal, Stripe and Klarna provide choice to the customer and reassurance to JAG as each platform is PCI compliant. 


WooCommerce powers the shopping experience with customised product pages designed and built to showcase product features, and there’s the option for each product to show this or not depending on the amount of content. Variable products are used to allow customers to choose size or product type for example, and a custom ‘Buzz Bar Builder’ was built bespoke to a new product range they were launching.

The site was built with future scalability in mind – the journal area is built and ready for launch with five different post templates to choose from, new content, such as products and categories, can easily be added by the client and new sections and functionality can be built as required inline with growth plans. As part of our ongoing retainer package we have implemented some updates to cater for expansion into European markets, this has included adding on a language translator that utilises the Google translate API, and a currency converter.

We have also worked with JAG on a variety of other branding, graphic design and illustration projects – sticker pack designs, t-shirt designs, packaging designs and social media artwork.

Visit the site: jagproducts.co.uk